With a large elderly population in Japan, you might be able to guess that adult diapers are big business. In Japan, adult diapers have outsold baby diapers since 2011 and are growing at an annual rate of five percent.
Unicharm Corporation, in collaboration with Hyogo University of Health Sciences, has developed the first adult diapers to help wearers with walking difficulties move around more easily. This new product went on sale in Japan in early February. According to Unicharm representatives, aging causes abdominal muscles to weaken, causing the body's natural center of gravity to move forward, making it more difficult to walk. The new adult diaper stabilizes the pelvis through a special sheet that increases pressure around the abdomen. Unicharm's newest product is priced at 1600 yen for packs of 18 medium-sized diapers (waist of 60 - 85 centimeters) or packs of 16 large-sized diapers (waist of 75 - 100 centimeters).
How does that compare with the price of baby diapers?