Tuesday, September 19, 2023

KitKat's 50th Anniversary's New Release In Japan


While KitKat did not originate in Japan, it has become very "Japanese". It was first introduced in Japan in 1973 and became a good luck token due to how it is pronounced in Japanese.  Kitto Katsu sounds like "you will surely win", a type of encouragement.  The many flavors and types of KitKat also make it the perfect sourvenir. 

As KitKat celebrates its 50th anniversary in Japan, the chocolate candy underwent a renewal of sorts to make it the best KitKat ever. It took three years and 100 prototypes, as well as the taste preferences of today's consumers.  The result is a higher percentage of cacao and an improved crisper wafer. The all new KitKat mini bars went on sale in Japan on Friday September 1st. Additional information can be found on the KitKat website


Toki said...

As you said, Kitkat is very popular. There are already various flavors, but It's amazing that it took three year to make.
As expected, it is a 50th anniversary commemorative gift.
But unfortunately I'm not a fan of Kitkat. The taste is very delicious, but too sweet.
This series includes a
“Kitkat for adults,” which
I like because its less sweet. I also like Kitkat chilled in the refrigerator.

Queeniepatch said...

Like Toki, I prefer the Otona KitKat, with its dark chocolate it is less sweet and the wafer's taste is more obvious.
However much I like this sweet I don't like the company. They decided to make the pieces smaller while keeping the price, thereby actually putting up the price. In my opinion, it is cheating the customer. Their excuse for this move was that smaller pieces are healthier! Actually, it is really difficult to overeat on KitKat.

Jeanie said...

I always give Rick the kitkats in the Halloween package. MaybeI should try them again!

Leonore Winterer said...

I wonder if Kitkat will eventually change their formula around the world or if this, too, will also be in Japan only. I love matcha kitkats and they are expensive to get here!