Oh No! KitKats are shrinking in Japan. KitKats are commonly sold in multipacks, similar to bags of Halloween mini candy bars in the US. It has recently come to light that even though the packaging is the same, the candy itself has gone from 12 grams each to 10 grams each.
Why has this happened? A representative from Nestle was quoted as saying: “For some time, many consumers have said they are concerned about calories and want to hold back on their sugar intake. From September 2020, we adjusted the recipe to switch part of the sugar to soy milkokara(lees) powder etc., and changed each serving to be bite-sized so that people concerned about calories can easily enjoy it. ”
What? Really? Are people so concerned about calories that they really want smaller KitKats? Nestle's representative also said the company is aware of complaints, but the company maintains that the change was in response to consumer feedback that the "conventional product may be too large."
Really? What KitKat consumer wants less chocolate? What do you think? Do you want smaller candy bars?
KitKat Japan has over 300 different flavors, some being regional or seasonal and only available in certain places or certain times.